itihaasa Research and Digital and Prof. Venkat Ramaswamy, University of Michigan, Ross School of Business are collaborating on new research around Digital India Innovation and the Life X-verse Revolution.

We believe that a new wave of value creation is emerging in the world, that goes beyond the technology-intensive eras of the Industrial Revolution. “Life X-verse” puts humanity and life experiences ahead of technology. A new lens is required to visualize experience-centric ecosystem innovation and multi-stakeholder value creation opportunities (and challenges) in the Life X-verse.

Read our research reports in this series.

Digital India Innovation and the Experience-verse Revolution

Digital India Innovation and the Experience-verse Revolution

We present an experience-centric framework for enterprise value-creation in the post-pandemic world of tech-intensity

Education X-verse Innovation

We apply the PIE X lens to various digitalized learning and skill development experiences — Microsoft, Coursera, NPTEL, DIKSHA, Infosys and ShikshaLokam.

Education X-verse Innovation
Healthcare X-verse Innovation

Healthcare X-verse Innovation

We apply the PIE X lens to various digitalized health and insurance experiences — Ayushman Bharat Digital Mission, Apollo Hospitals, Oracle Cloud for Healthcare, Apple and others.

Retail and Agri X-verse Innovation

We apply the PIE X lens to digitalized supply chain and omnichannel commerce at Amazon, Walmart, Alibaba, and India’s Open Network for Digital Commerce (ONDC); to purpose-driven reimagining of brand experiences at NIKE, Starbucks, Naandi – Araku; and to smart-connected farm and farmer experiences at John Deere, Land O’Lakes, Amul and ITC.

Retail and Agri X-verse Innovation
Becoming a Co-creative Living Enterprise in the X-verse

Becoming a Co-creative Living Enterprise in the X-verse

We apply the PIE X lens to organizational transformation - Microsoft, Mahindra and Mahindra and IIT Madras.