itihaasa Research and Digital and Prof. Venkat Ramaswamy, University of Michigan, Ross School of Business are collaborating on new research around Digital India Innovation and the Life X-verse Revolution.
We believe that a new wave of value creation is emerging in the world, that goes beyond the technology-intensive eras of the Industrial Revolution. “Life X-verse” puts humanity and life experiences ahead of technology. A new lens is required to visualize experience-centric ecosystem innovation and multi-stakeholder value creation opportunities (and challenges) in the Life X-verse.
Read our research reports in this series.
Digital India Innovation and the Experience-verse Revolution
We present an experience-centric framework for enterprise value-creation in the post-pandemic world of tech-intensity
Education X-verse Innovation
We apply the PIE X lens to various digitalized learning and skill development experiences — Microsoft, Coursera, NPTEL, DIKSHA, Infosys and ShikshaLokam.
Healthcare X-verse Innovation
We apply the PIE X lens to various digitalized health and insurance experiences — Ayushman Bharat Digital Mission, Apollo Hospitals, Oracle Cloud for Healthcare, Apple and others.
Retail and Agri X-verse Innovation
We apply the PIE X lens to digitalized supply chain and omnichannel commerce at Amazon, Walmart, Alibaba, and India’s Open Network for Digital Commerce (ONDC); to purpose-driven reimagining of brand experiences at NIKE, Starbucks, Naandi – Araku; and to smart-connected farm and farmer experiences at John Deere, Land O’Lakes, Amul and ITC.
Automotive and Mobility Ecosystem X-verse Innovation
We apply the PIE X lens to digitalized automotive and smart mobility experiences at Tesla, Ford, NIO, Mahindra, BMW, Lynk, Mercedes Benz, GM, Volkswagen, Lemonade and others. We also look at examples of co-innovations in the mobility ecosystem – PSA France, ONDC protocol-based Kochi Open Mobility Network, Toyota’s Kinto mobility services, Michelin, SAP, and Catena – X automotive network.
Becoming a Co-creative Living Enterprise in the X-verse
We apply the PIE X lens to organizational transformation - Microsoft, Mahindra and Mahindra and IIT Madras.
