Itihaasa

Entry into telecom handset business
Ajai Chowdhry
people
places
Chennai China India
organisations
HCL HUL Hindustan Unilever Ltd. Motorola Nokia Singapore Telecom
year:
1999 2000 2001
TECHNICAL AND OTHER TERMS
70% market share Cost of making calls Cost of receiving calls FMCG model Handset distributor Manufacturing Metrics for sales Model for distribution Phone at INR 5,900 Phone at INR 6,900 Phone at INR 9,900 Price points Redistributors Run rate for the day Stockist Telecom license Weekly and daily numbers